Takeaways only taste as good as they look — that’s a scientific fact. No matter how delicious your dishes are, the poor presentation can lead to disappointment. If you’re serving carefully prepared cuisine for a premium price, impressing your clientele with fantastic, sustainable packaging should be a priority.
But restaurant-level presentation for takeaway food and drinks is hard to achieve. There are plenty of factors to consider — will dishes be served over-the-counter or via delivery? What packaging should you use? How will your presentation differ from a sit-down service?
Why Is Food Presentation Important?
From the finest Michelin-star restaurants to local street food vans, the presentation of different dishes has the power to pique customers’ interest and amplify their appetites.
In a restaurant setting, the smell of the ingredients, the sound of the food being cooked and the visual appeal of beautifully presented food are sufficient to influence the taste of the food itself. As waiting staff carry dishes from the kitchen to the diner’s tables, all of these elements are at play, transporting your customers to a world full of flavour.
When serving takeaways, nearly all of these aspects are lost.
Although the hospitality sector is making a comeback, many people opt to order takeaway food from their favourite spots — or eat at home. In turn, they’re missing out on these crucial factors that make food so enjoyable, putting even more emphasis on fantastic food presentation.
Why Is Food Presentation Important?
From the finest Michelin-star restaurants to local street food vans, the presentation of different dishes has the power to pique customers’ interest and amplify their appetites.
In a restaurant setting, the smell of the ingredients, the sound of the food being cooked and the visual appeal of beautifully presented food are sufficient to influence the taste of the food itself. As waiting staff carry dishes from the kitchen to the diner’s tables, all of these elements are at play, transporting your customers to a world full of flavour.
When serving takeaways, nearly all of these aspects are lost.
Although the hospitality sector is making a comeback, many people opt to order takeaway food from their favourite spots — or eat at home. In turn, they’re missing out on these crucial factors that make food so enjoyable, putting even more emphasis on fantastic food presentation.
The Benefits of Excellent Food Presentation
There’s more to making your food look good than flexing your creative flair. Magnificently prepared food has other benefits too:
– Enhances the Dining Experience — Being served a well-presented meal makes all the difference to diners, whether they’re at home or dining out. Perfecting your food presentation can make the experience memorable, shareable and ultimately repeatable. Bring people back by showing care and attention to detail.
– Sparks Interest — Do you have a creative chef who can make an impression with their culinary talents? Interesting looking dishes are intriguing to customers. Even if the core elements remain the same, a fresh approach can be impactful. Adopting a quirky, alternative approach will capture your customers’ imagination.
– Builds Your Brand’s Reputation — Over half of people take pictures of their food, with 20% of those snapping food they’ve ordered. Instagram-able food that looks amazing is easy yet effective marketing, so don’t miss out on the chance to promote your brand with user-generated content.
– Generates Sales and Revenue — While we don’t condone overeating, excellent food presentation makes the question “room for dessert?” an easy one to answer. You’ll sell more food and drinks if they’re properly presented, as patrons will want to experience even more delectable delights.
Premium food presentation isn’t easily translated to takeaways, but you can implement a few techniques to upgrade your takeout experience.
Ordering Eco-Friendly Premium Food Packaging
Excellent food presentation can set your brand apart. It’s an opportunity for talented chefs, bakers and food creators to showcase their skills and present mouthwatering food and drinks. Since the takeaway trend sees no sign of stopping, it’s up to restaurateurs and food outlet managers to deliver restaurant-quality food with added convenience. Take on the challenge with premium food packaging that won’t let you down.